Blackberry: A lesson in customer service. (Italians please pay attention)

A while ago I wrote a post about the Fedex fiasco , I was trying to point out, that even a well oiled machine like Fedex grinds to a halt as soon as it crosses over the border into Bella Italia. Last week, the camera on my Blackberry Playbook ceased to work, I thought another fiasco was about to begin….

 For my birthday, my children bought me a Blackberry Playbook. It is a wonderful device. I use it to read English books, watch films, and to monitor the fat I am losing  I have lost two and a half kilos in the past 2 weeks. When I travel I use the playbook to keep track of my business expenses, price lists, quotations, e mails, gosh the list goes on. To be honest, Mrs Sensible tends to get a tad annoyed with me and the Playbook, because it is normally glued to my hand, as I read yet another book.

Playbook Pecora Nera

Disaster stuck on the 14th May 2013, the Playbook camera stopped working. I was devastated, I could still read books and all the other functions worked, but without the camera I couldn’t annoy Mrs Sensible, by filming her while she paints her toe nails or capture her admitting to one of the few mistakes that she makes.

Mrs Sensible is a bit camera shy.

Mrs Sensible is a bit camera shy.

My children bought the Blackberry Playbook in Meadowhall UK, the receipt is nowhere to be seen. I spent two days deciding whether to contact Blackberry, to see if they could fix it under warranty. The main stumbling points were A) I had lost my receipt, B) would my Playbook get lost in the Italian postal system and finally, C) Would my playbook be sent to Giuseppe Garybaldy in some repair clinic in Naples, never to be seen again.

I decided to phone Blackberry; I ignored the Italian helpline and instead phoned the UK helpline. Paula, one of Blackberry’s technical support staff, answered the phone. She asked me what the problem was. I began by explaining the camera fault; I then started to tell her how I had tried to fix the fault myself. I went into great detail, telling her I had researched the playbook forums and I had tried all the fixes, including holding down various buttons and forcing the playbook to reboot. I don’t think she was too impressed. I promised, I would never again  try to fix my playbook myself.

Paula told me she needed my Playbook to send her a report. She explained how to do this and promised to call me back in twenty minutes. What a nice woman!

Twenty minutes later, Paula phoned me and said it was a hardware problem, she said I needed to send my Playbook to their service centre. I could just visualise good ole Giuseppe Garybaldy with his screw driver and hammer, plus the next six months of asking “have you found my Playbook.”  I told Paula, that I had reservation about sending my playbook to any site within Bella Italia. I think I told her about my driving licence fiasco, and various other problems I have had with Italy. I even offered to pay the carriage, if she would let me send the Playbook to a UK repair centre.

Paula laughed, she said the Playbook needed to go to Germany. Ah the Germans!! I remember them from the sauna  Now that is a different story, the Germans are more efficient than the English. In fact, they make the English look like Italians when it comes to efficiency.  Paula said, she would send me a box with instructions, I was to put my Playbook in the box, complete the form and ask DHL to collect the box. There was nothing to pay; what a nice lady!

Honest I did a google search for German efficiency and this came up

Honest I did a google search for German efficiency and this came up.

The following day, Paula E mailed me and asked “have you got the box?” I had a quick scout around my office and reception, I couldn’t see it.

I asked the accounts lady “I search box, this big, you see?”

COSA? (WHAT?)

I asked the company secretary “box, like this, DHL, errhh you see?”

She gave me a ten minute explanation, which I didn’t understand, but I nodded my head as though everything was as clear as mud day.

I e-mailed Paula to say, sorry but the box has not arrived. As I pressed the E mail send button, I wandered of to the coffee machine, and there on a shelf was my box. Of course it was there, I work in an Italian office and of course, I should expect my box to be hidden.  This is why Italy grinds to a stop; no one knows who moved what or why.

I watch movies while I cook, Please note, the playbook stand in use is not a Blackberry authorised stand.

I watch movies while I cook, Please note, the playbook stand in use is not a Blackberry authorised stand.

I placed my playbook in the box and sent it back to Blackberry. I was wondering, how I was going to cope without my playbook; would the DT’s set in? Would I have to watch Italian television? 24 hours later, DHL delivered a brand new Blackberry Playbook.

Paula phoned me and asked if it had received my brand spanking new Playbook, she asked if she could phone me on Monday to make sure the Playbook was working and to make sure I was happy. What an incredibly nice woman!!

I am not sure where Paula is based, but I sent her, a link to the Fedex Fiasco. After lunch I checked my stats, lots of hits on the Fedex Fiasco and 72 visitors from Portugal. Now if I was a betting man, I would say the lovely lady from Blackberry is based in Portugal.

Italian Customer Service

Peach

Uttering the words Italian and customer service in one breath is as bad as using King Herod and child care in the same sentence they just don’t go together, except in the case of our local macellaio. Mario knows this particular pazzo Inglese can be forced to buy his wonderful homemade sausages, fillets of steak and other tasty produce, all Mario has to do is point at them and say ancora? And I will nod happily and say si si.

I also receive incredible service from the local corner shop. Maria who serves behind the counter always serves me before anyone else in the shop. It doesn’t matter who is waiting to be served or how many people are queuing to pay she always says prego prego as she gestures me to the front of the queue. No no io sono bene. I will reply. But the other women who are either gossiping about local village life or queuing to pay soon join in prego prego they chant.

So I am forced to go to the front of the queue and using my appalling Italian start purchase my shopping. When Maria and the women first started to invite me to queue jump I initially thought it was due to the respect Mrs Sensible holds as the local school teacher; she is not called Mrs Sensible in the village but Maestra. It took the episode of the peaches for me to realise why they always let me go to the front of the queue.

Mrs Sensible sent me to the shop one afternoon to purchase five peaches, now I know you normally buy fruit by the weight but I am aware of my limitations when it comes to ordering in Italian so I began with Io Bisogno cinque pesche per favore, (I understand that I should us “vorrei” and not bisogno but it never sounds right when I say it) Maria gave me one of those looks that are saved for the village idiot, I hadn’t noticed at this point that one or two of the women were already giggling and snorting into their handkerchiefs, I just thought there was a cold going around.

Maria disappeared into the back of the shop where the freezers are kept. I thought this was really odd as the peaches were in baskets just to the right of me. Stupid old bat I thought. Maria returned with one box of fish fingers, one frozen fillet of fish in a box and what looked like a piece of old shoe leather that might or might not have been dried fish.

Fish Fingers

Fish Fingers

Erh no no!! I said, pesche I repeated pointing at the basket of peaches cinque pesche. Maria grinned and said pesca Peter pesca.

The women behind me were dabbing their eyes and thinking the pazzo inglese never fails to let us down this time he ordered five fish instead of five peaches. With as much dignity as I could muster I worked my way through the rest of my shopping and thankfully left the shop.